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Karen Murray

General Manager

With 27 years of experience in the Australian travel industry. Karen currently serves as the General Manager of The Travelcation Group and is also the owner of Magenta Travel. Renowned for her expertise in itinerary planning, Karen has built a reputation for creating well-organised and unforgettable travel experiences while maintaining long-term relationships with her clients.

Since embarking on her career in the travel industry in 1996, Karen has held various roles that have honed her skills and knowledge. She has worked with a major domestic wholesaler, managed teams in both retail and wholesale call travel centres, handled customer helplines, overseen the Queensland Travel Centre in Adelaide, and served as an assistant manager at Phil Hoffman Travel. In 2007, Karen transitioned to being a successful self-employed work-from-home travel professional. Expanding her expertise further, in 2022, she began business mentoring with the ASE Group, assisting participants in the Self Employment Assistance Program. In this role, Karen mentored adults embarking on self-employment for the first time, helping them develop business plans and client strategies.

Karen’s passion for travel was ignited by childhood family holidays to destinations like the Whitsundays, New Zealand, North Stradbroke Island, and Caloundra. A transformative experience as an exchange student in French Canada at the age of 17 solidified her belief that travel can profoundly enhance one’s mindset and life. This pivotal moment led Karen to leave her political university degree behind and pursue a fulfilling career in the travel industry.

Her expertise in itinerary planning encompasses fully organised independent self-drive trips, cruising, iconic long-distance train journeys, and special luxury getaways. Karen’s deep love and extensive product knowledge of Australia and New Zealand shine through in her work. She is always eager to help her clients discover the beauty of these countries and create unforgettable memories.

Karen is dedicated to making every travel experience seamless and memorable, ensuring her clients can explore the world with confidence and joy.